California Ski Industry Association reports successful season

By Bob Goligoski

Skier and snowboarder visits to Sierra winter resorts were up “substantially” during the 2012-2013 season, according to the California Ski Industry Association. The association, which represents about 30 resorts, said early and timely snow storms insured that the season would be a success.

Bob Roberts, association CEO and president, said in an interview that “we got off to a tremendous start with good snow for the Christmas season.” Then the other two big money-makers for the resorts – President’s weekend and Martin Luther King’s birthday weekend – also still had abundant snow that drew thousands of skiers and riders to the mountains.

Most of the resorts had profitable seasons, noted Roberts, and “this should result in a few more lifts and runs being developed this summer. But these likely will occur only at the major resorts.”

It was a strange season because after the splendid start, the snow gods virtually turned off the tap for the rest of the season starting in mid-January. The snowfall totals at Squaw Valley mirrored those of most resorts. Only 326 inches of snow fell at Squaw during the season compared with 355 the year before and 810 inches in 2010-11.

“Most of the resorts took a financial bath during the 2011-2012 season,” said Roberts.

During that season, skier and snowboarder visits were down about 25 per cent from the previous year as only six million visits were recorded. The exact numbers for the season just concluded have not been tabulated, but Roberts is confident they will be up “substantially” from the previous season.

One bright spot for resort owners was an increased number of Asian and Latino skiers and riders. But this was partially offset by the continuing downward trend among snowboarders as growth in that segment of the market has flattened out in recent seasons.

Vail Resorts Inc., which operates seven California and Colorado resorts including Heavenly, Northstar and Kirkwood, reported good growth during the past season including a 5.5 percent increase in skier-snowboarder visits and an 11 percent hike in ski school revenue.

Get 20 percent off lodging at Mammoth Mountain

Come skiing, biking, and/or Golfing at Mammoth Mountain this Memorial Day weekend. Book now to receive 20% off your stay of 3 or more nights!

*Discount valid for arrivals thru June 20, 2013.  Stay dates: MMI, Juniper Springs, The Village: April 7 – June 20, Tamarack: April 7 – May 23 in select room types. 3 night minimum required. Other promotional rates available. Prices subject to change. No refunds for early departures. Other restrictions may apply.

Valid for arrival dates of 4/7/2013 through 6/20/2013

Ski, bike and golf in one day at Mammoth Mountain

Mammoth
EXPERIENCE 3 FANTASTIC SPORTS IN 1 AMAZING DAY.
Love winter? Crave Summer? Rock them both this Memorial Day Weekend with the Ski-Bike-Golf-Challenge – a one-day pass that includes lift tickets, entrance to the bike park, and 9 holes of golf – for only $99.

This epic weekend at Mammoth features:
• The 12th annual WCI presented by Monster Energy and Snowboarder Magazine
• Barbecues with live music
• DJ Party at the Top of the Sierra
• Exclusive Reception for Ski-Bike-Golf Challengers
• 20% off lodging for Ski-Bike-Golf Challengers
• Visit Mammoth Memorial Day for more information

We’re one of the only mountains in the country that’s still open for skiing. So make Mammoth your Summer Base Camp and enjoy all your favorite sports for just $99.
Get your Ski-Bike-Golf Challenge Pass now.

Three days of skiing for $147 at Mammoth Mountain

It’s not too late to get your snow fix in! While other mountains have closed for the season, it’s still snowing at Mammoth Mountain.

They’re staying open through Memorial Day weekend conditions permitting. Sunny days and great conditions for skiing and riding what more could you ask for?

How about 3 days of your choice on the mountain for only $147? That’s only $49 dollars a day!

This deal is good for any day during the rest of this season- whether you come for a 3 day weekend or come 3 different days.

Just follow these simple steps:
1. Act now! Purchase your tickets online or call 800.Mammoth.
2. Choose any 3 dates you want to visit Mammoth.

Mammoth Springfest offers family fun

Kicking off the spring season with MAMMOTH SPRINGFEST - a month and a half of slopeside events with nightlife, family fun, live music, slopeside parties, on-hill competitions.

Live Music 

 Friday, 4/26 – Grenade Games Launch Party

Featuring Duffle Bag Divas and LA RIOTS

Underground Lounge  (in The Village at Mammoth)

Open for dining from 4pm-9pm

Nightlife begins at 9pm

Saturday, 4/27 – Grenade Games Nine Lives Party

Underground Lounge  (in The Village at Mammoth)

Open for dining from 4pm-9pm

Nightlife begins at 9pm

Events

Fri-Sun, 4/26-4/28 – Grenade Games 9

GG9 cannot be missed! Be there to celebrate a great season with two days of snowboarding with the Grenade Pro Team, contests and live bands that will rock the mountain. Stay tuned for the band list and pro riders in attendance.

Saturday, 4/27 – Opening Day Fishmus Festival

Celebrate the opening of the Mono County fishing season with live music by Jeffrey James and the Wanted Gang, 2 for 1 fish tacos from Gomez’s, beer from Mammoth Brewing Company, free goodies from the Eastern Sierra Fishing Coalition, and a trout stocking raffle. 4-7pm in Plaza at the Village at Mammoth.  more info

Saturday, 4/27 – Ski with Woolly! 

Woolly hits the slopes every Saturday afternoon to take a run with Mammoth families!  Click below for meeting times and chairlifts.

Woolly’s schedule

 

From freezing child to skilled ski instructor

By Bob Cox

The last time I wrote an entire column about my son and skiing was 14 years ago. He was 8, and I was the admitted bad guy in the column.

The gist of the column that ran in The Daily Breeze that day was that I had tried to enforce my skiing standards on my son on a day when the weather was miserable and getting worse. I was still living the hard-core skiing life in those days, believing that any day on the slopes was better than the alternative, and if it was snowing and blowing, you just dressed warmer.

That approach works well for adults. But it did not work for 8-year-old Randy then, and I’m sure it rarely works with young skiers or snowboarders at any time. While adults may appreciate driving five hours, spending serious dollars on lodging and lift tickets, and the need for some redemption on the hill, kids rarely do.

It probably took me halfway home from Mammoth that day to get over the hours of skiing I missed, or the lack of toughness I perceived in my son. Or maybe it was just the nurturing all-knowing approach of wife Nancy, who finally said something like, “Get over it. It was miserable out there and Randy wasn’t the only one not enjoying himself.”

So I got the message, and after mulling it over for a few days, talked to a couple of experts in the Ski School, who pointed out the obvious: Nobody learns very well when they’re just trying to stay warm and dry. The column was headlined: “Randy was right: Stay inside when it’s storming.”

At the age of 8, he probably did not appreciate the vindication. But a lot of friends who were parents confirmed the obvious.

So flash ahead to this past weekend, and while weather was not the focal point, Randy was on the slopes of Arizona Snowbowl, where he is a part-time ski instructor. He was participating in a three-day Professional Ski Instructors of America clinic for Level 1 certification along with 11 other Snowbowl instructors.

Randy is a senior at Northern Arizona University, and in his second season teaching mostly kids ski lessons at Snowbowl. If you are surprised to see skiing and Arizona in the same sentence, join the club. NAU is located in Flagstaff, where the elevation and weather are similar to Mammoth’s. The base lodge at Snowbowl is at 9,000 feet and the top peak is 11,200 feet.

The PSIA Rocky Mountain region staff travels around to different ski areas, giving clinics for instructors, checking out their teaching and learning skills, and bestowing a coveted PSIA pin on those who measure up.

Certification of ski and snowboard instructors is one of the services performed by the PSIA through its various regions. Instructors start with Level I, then progress through the ranks as their skills increase. Level 4 instructors can pretty much pick their spots in the industry because these are the trainers of trainers. They are the individuals who ski schools market as their top teachers.

While good instruction can happen without PSIA certification, the professionalism offered by ski schools with rated instructors is an important asset to a ski area.

In reaching his current level of performance on skis, Randy also spent time learning to snowboard and has occasionally taught that form of snow sliding when there is an increased demand at Snowbowl. But skiing is his strong suit, and we are proud of our son the ski instructor.

Does this mean he’ll put his degree to work as a ski instructor for the first few years of his working life? That’s unlikely. But it does validate a family’s commitment to skiing, as passed on from parents to son, and a passion for the sport. While his parents were able to give him a number of years of skiing experience, he has taken his expertise to a new level as a professional ski instructor.

It was apparent two years ago when he and I visited Whistler, Canada, that the hierarchy of family skiing had changed. No longer was it obvious that the better skier was the most experienced one. In fact, after one challenging powder day at Whistler, the mantle had passed. Randy was clearly the stronger skier.

Earlier this winter, the family was in Arizona to celebrate Christmas and Randy was in a position to show us around his mountain. Role Reversal of the first order. The son was leading the pack and there was no question he belonged out front.

While graduation from college will warm the hearts of his parents as much as anything Randy has ever done, certification as a ski instructor is certainly validation of a lot of days sharing a love for the outdoors.

bcskis@aol.com

Spring shopping for bargains in ski equipment

By Bob Cox

Looking at the racks of skis available for demo or rental at Killington, Vt., I was struck by the changes in the way we make decisions about skis and other equipment.

The width of the ski is a starting point, but hardly the only consideration. Since the advent of shaped skis, we have been given more and more options. Twin tips or Rockers? Wide underfoot, or a more hourglass shape? Super wide in the shovel?

Free ride or freestyle? Do you plan to spend the day in the terrain parks – that rarely includes those with shades of gray in the hairline – or are you looking for an all-mountain ski?

My first question to the shop employee is always the same: What would you recommend for the conditions on this mountain today?

I figure the shop employee has been out on the hill in the last day or two, knows the mountain, and knows what most folks are enjoying. He knows that the snow is primarily man-made, the surface will become hard as the day progresses, and that any storm will produce only a couple of inches. In short, we’ll be happier on a ski that offers a solid base in typical eastern conditions. In this case, the recommendation of a Rossignol Experience 88 was a good one.

Even on trips around the West, asking the advice of the shop employee is a good start, although weather might be more likely to produce the need for a wider powder ski if you happen to be in British Columbia when the skies open for a major dump.

Most rental shops still stock predominantly equipment from the major manufacturers: Rossi, K2, Salomon, Blizzard, Volkl, Atomic and Head.

When you are in the market to buy rather than rent, one concept remains in place: NPR, or never pay retail. Look for the time when shops are starting to move equipment in a hurry. Then consider online options, once you know what you want.

Spring is a great time to start shopping for bargains on skis. Prices usually drop by large percentages at the end of the season.

More and more skiers are venturing out to acquire equipment from the lesser names that are nibbling away at the market place. The graphics on skis are now as creative as those on snowboards, and innovative manufacturers are making great product and gaining a slice of the pie.

Bargain shopping is still important, but brand loyalty is a thing of the past. My most recent ski purchase was a pair of Dirty Bears, made by Majesty Skis. You’ll be hard-pressed to find them in a shop, and they’ll be hard to demo before you buy, but it’s a great all-mountain ski for places in the West, like Mammoth. Look for them on the Internet.

Other equipment notes:

Helmets: Having finally joined the masses and picked up a brain bucket in the last year, I’ve learned that, like boots, you want to find the brand that best fits your head. Not all helmets and heads are compatible. You definitely need to work through the brands to find the one that best suits you.

Once you do, there is one additional consideration: How does it work with your goggles? Not all goggles and helmets give you the kind of fit that is comfortable. Consider taking your goggles to the shop when you are trying on helmets.

And if you are still prone to feeling the cold inside your bucket, or maybe you want to avoid helmet hair, consider buying one of the cloth helmet liners that look like what NFL players wear under their helmets. They’re around $15 to $20 and add a layer of warmth.

Gloves or Mittens: Still the eternal question and still the kind of personal decision everyone has to make. Once you’ve chosen gloves, you have additional choices regarding the fit around your wrist.

A new set of options includes gloves with fingertip pads to make the glove responsive to your smart phone or IPod on the hill. Seirus makes several versions of the “touchscreen control gloves,” which are great if you can’t resist answering your phone while riding a chairlift. The price range is $49 to $79 and includes all levels of warmth.

Boots: It remains imperative that you find a knowledgeable boot fitter unless you were born with standard-issue, out-of-the-box-sized feet. Most of us need some creative boot work to make the fit most responsive as well as the addition of an orthotic inner-boot device. SKI Magazine has started listing boots by three categories (narrow, medium and wide fit) in its annual equipment guide.

But even a working knowledge of boot technology leaves you with a half-dozen choices in each category. Considering MSRP on high-end boots is now $800 to $900, you need some guidance, and you want to wait for the selling season.

bcskis@aol.com

June Mountain to reopen next year in Mammoth Lakes

By Bob Goligoski, Correspondent

Good news for California skiers. June Mountain, which was closed last season, will re-open for the 2013-2014 season. That’s according to Rusty Gregory, CEO of nearby Mammoth Mountain which owns and operates June.

Gregory made his comments last week during an interview at the annual meeting of the North American Snowsports Journalist Association which was held at Mammoth. The 2011 – 2012 season was a rough one for Mammoth as guest visits dwindled to about 850,000. That resulted in cost-cutting measures which included letting go about 75 employees at Mammoth and closing June Mountain.

He stressed that this year has been more successful for Mammoth which expects to record about 1.1 million skier-snowboarder visits before its announced closing date of Memorial Day. A resort spokesman said if conditions permit, Mammoth may open after Memorial Day.

Gregory noted that a major, new $6 million chairlift will be erected at June as soon as all the required U.S. Forest Service permits are obtained.

During the interview, he observed that the “whole basis of pricing in the winter resort industry has changed.” Consequently, Mammoth will be moving more strongly into “dynamic pricing,” the industry buzz word for charging less for lift tickets when demand is low and charging more when demand is high.

Mammoth’s walk-in ticket price for adults was set consistently at $99 during the curent season.

If Mammoth continues to draw large crowds – it attracts about 24,000 skiers and snowboarders on its busiest days – it will start work on replacing some of the aging lodges and other structures at the base of the mountain, said Gregory.

Stacey Cook & Friends Speed Camp at Mammoth

Join US Ski Team Members Stacey Cook, Steven Nyman, TJ Lanning and John Teller for a challenging three day weekend focused on learning the technical and tactical elements of the Speed disciplines. The camp is set for May 25-27 and costs $449.

This camp is designed for all ages and abilities, from intermediate to high level FIS racers.  Groups are organized by experience and ability to ensure you are in a comfortable environment and assigned world class coaches. Interaction and time with the US Ski Team members is guaranteed.

 For more information or to sign-up, contact Pam Lonza with Mammoth Teams at 760.934.0795 or plonza@mammoth-mtn.com.

High winds and high adventure while spring skiing at Mammoth Mountain

Skiing in the sunshine at Mammoth Mountain. (Photo courtesy of Mammoth Ski Resort)

By Marlene Greer

This week in Mammoth Mountain was the first time I’ve actually had to pole downhill. Yes, that’s right – use my ski poles to propel myself down the mountain.

On Tuesday, bone-chilling winds at the summit hit 75 mph, according to mountain staff, and mid-mountain was not much better with strong 30-40 mph winds. The temperature at the top was a chilly 20 degrees.

The gondola to the summit was closed for three days and opened again on Thursday, though Chair 23, the other lift to the top, remained open despite the high winds. Whether that was a wise choice is debatable.

Those who ventured to the summit Tuesday and Wednesday described winds nearly blowing them over and being pelted unmercifully with ice. Skiing off the summit, they told me, was a scary experience.

Caitlin, a 20-something skier from Utah, was skiing Mammoth on Tuesday with her four friends and got caught off guard at the summit by a powerful gust of wind.

“It was so bad we all huddled together for about five minutes,” she explained. “We didn’t know what to do, which way to go. I felt like I was going to get blown off the mountain.”

Inga, spending spring break at Mammoth with her boyfriend and friends, called her one and only ride to the summit and ski down “an unfortunate adventure.”

Shredding some snow at Mammoth Mountain. (Photo courtesy of Mammoth Ski Resort)

“The wind was blowing ice so hard that the ice hitting my helmet sounded like hail,” her boyfriend added. The San Diego couple did not plan on making a second attempt to the summit that day.

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