Sun Valley Resort joins The Mountain Collective

The Mountain Collective™ has added another premier ski destination in North America to its roster of mountain resorts for the 2015-16 winter season. Sun Valley Resort joins AltaSnowbird, Aspen Snowmass, Ski Banff-Lake Louise-Sunshine Village, Jackson Hole, Mammoth Mountain, Squaw Valley/Alpine Meadows and Whistler Blackcomb in this alliance of classic destinations.

Open since 1936, Sun Valley is America’s first destination ski resort and was named the #3 Overall Resort by SKI Magazine in 2014. As the newest member of the Mountain Collective, Sun Valley offers pass holders over 2,000 acres of skiing across Bald and Dollar Mountains and an iconic experience that is as unpretentious and pristine as the mountains and rivers that surround the resort.

A limited number of Mountain Collective passes are on sale for only $369 US. The Mountain Collective™ Pass includes two days of skiing or riding at each of the eight destinations (AltaSnowbird, Aspen Snowmass, Jackson Hole, Mammoth Mountain, Ski Banff-Lake Louise-Sunshine, Sun Valley, Squaw Valley/Alpine Meadows and Whistler Blackcomb), plus a 50 percent discount on all additional days with no blackout dates. Pricing for the kids pass (ages 12 and under) is just $99 for the 2015-16 season, offering an incredible deal for families.

In addition, spring pass purchasers will receive one bonus day at the destination of their choice* and two free days at Valle Nevado, Chile this summer. Valle Nevado is one of the premiere resorts in the Southern Hemisphere, offering unequaled skiing and riding, a thriving village and exciting activities and events.

The Mountain Collective™ Pass grants access to 15 mountains with more than 40,500 acres of terrain and 225 lifts and an unmatched reputation for snow quality, quantity and steeps. Passes are available online through an exclusive technology, distribution and marketing partnership with Liftopia at A limited quantity of passes are now available at this lowest guaranteed price.

“We are thrilled that Sun Valley is joining the seven world-class ski resorts that have made the Mountain Collective so successful,” said Tim Silva, Vice President and General Manager, Sun Valley Resort.

“Sun Valley, with its unique combination of history, ski lore and innovation, will be a great addition to the roster. Recognized for its commitment to outstanding guest service, Sun Valley offers uncrowded slopes, exceptional off-mountain adventures for the whole family, and, this summer, a newly renovated Lodge with a 20,000 square foot spa and fitness facility.  We look forward to welcoming Mountain Collective pass holders to Sun Valley, for an authentic small town-big mountain experience.”

“It doesn’t get more iconic than Sun Valley and they’re the perfect complement to the most incredible lineup of destinations on one pass ever assembled. With more mountains, the same low price and a bonus third day this spring, there’s never been a better time to join the Mountain Collective,” said Christian Knapp, vice president of marketing, Aspen Skiing Company.

In addition to being able to ski or ride at eight leading destinations, extra benefits available to Mountain Collective pass holders include exclusive lodging deals and a complimentary, one-year Protect Our Winters ( membership.

The Mountain Collective is committed to being in business forever and proudly partners with Protect Our Winters with the mission of uniting the winter sports community on the important issue of climate change. The partnership also offers a 50 percent discount on lift tickets to premier season pass holders at the participating resorts throughout the season.

Visit or call (800) 705-6286 for more information.

The Mountain Collective pass on sale at Liftopia

The Mountain Collective has begun selling tickets for the 2014/2015 season adding Ski Banff-Lake Louise-Sunshine to its premier roster of independent ski resorts and giving skiers and riders access to seven iconic destinations.

Ski Banff-Lake Louise- Sunshine joins AltaSnowbird , Aspen Snowmass, Jackson Hole, Mammoth Mountain, Squaw Valley/Alpine Meadows and Whistler Blackcomb in this unprecedented collaboration of destinations powered by Liftopia.

Beginning today consumers can purchase The Mountain Collective Pass at the 2014/2015 rate of  $389 via and via, the exclusive technology, distribution and marketing partner of this historic alliance.

Additionally, the price for the kid’s pass has been reduced more than 55 percent to just $99 for the 2014-2015 season making it an ideal time to plan a family ski vacation.

Included in the pass are:

·      Two free days at each ski area

·      Unlimited 50% off lift tickets, after complimentary days are used, at each of the seven destinations

·      Exclusive perks such as discounted hotel rates at some resorts

Quantities are limited at this rate and there are no blackout dates or restrictions when using the free days or discounted days at any of the resorts.

This partnership demonstrates how the ski industry is evolving in its marketing and distribution practices to drive more purchases online and in advance while providing incentives to get skiers and snowboarders to spend more time on the mountains they love.

It also shows how the concept of a “ski pass” continues to evolve, from the traditional offering that includes season pass holders or resorts within close proximity to one another to a pass that brings added value for destination skiers.