If you’re a Dodger fan with a sense of entitlement, don’t let anyone knock you off your high horse today.
A recent study shows that Dodgers fans are the best. (OK, it’s actually a two-way tie for first.)
The study, conducted by a pair of marketing researchers at Emory University, contends that the Dodgers are getting as much out of their vast market than any team in baseball. Forbes’ team-by-team valuations are among the criteria, so the recent $2 billion sale of the franchise to Guggenheim Baseball Management certainly played a factor in the Dodgers placing first. Here’s a more detailed description of the research method:
… we use a “Revenue Premium” method. The intuition of this approach is that brand equity adds a premium to team’s revenues that goes beyond what would be expected based only on team quality and market size. To accomplish our analysis, we use a statistical model that predicts team revenues as a function of the team’s winning rates, division finish, market population, payroll, and stadium capacity. We use this model to predict each team’s expected revenue. To measure the quality of the team’s fan or brand equity we compare the forecasted revenue with estimates of actual revenue.
Earlier today, I discussed the two Southern California fan bases — Angels fans ranked 30th, dead last in the study — with local NPR affiliate KPCC (89.3-FM).
The only fanbase that matched the Dodgers? The Boston Red Sox, who coincidentally invade Dodger Stadium this weekend.
Some bullet points for a World Mosquito Day: