So Newcastle Brown Ale is not one of the 50-plus selections available at Euro Bierfest on Saturday, but it is a widely known — and if we believe the company — a misunderstood brew in the U.S.
“We’ve found that because of Newcastle’s full, brown color, people sometimes think that it’s a heavy beer,” says Priscilla Flores Dohnert, brand director for Newcastle Brown Ale. “But they couldn’t be more wrong! Yes, it is full-bodied, but it’s also very smooth and refreshing. We made a video that helps bring that to life in a completely unsubtle, fun, Newcastle sort of way.”
This is classic.
Will the L.A. Brewers Guild have a response?
The response from the craft beer community is on-going and relentless:
Analyzing Budweiser's Hypocritical, Anti-Craft Beer Super Bowl Ad. http://t.co/xxQ1dop39u
— Phantom Carriage (@phntmcarriage) February 3, 2015
— Craft Beer (@_CraftBeer) February 3, 2015
— Beer Esquire™ (@BrewStuds) February 2, 2015
— Hop Talk (@hptlk) February 3, 2015
— 47Hops (@47Hops) February 3, 2015
"Our beer isn't very good, but it's cheap and will kill the part of you that cares." – #Budweiser. Gotta respect the honesty.
— John Squires (@FreddyInSpace) February 2, 2015
#Budweiser– for after you've run out of any other options.
— Growler Girls LLP (@Growler_Girls) February 2, 2015
The venerable Red Car Brewery and Restaurant in Old Torrance predated the glut of small craft breweries that have sprouted in recent years in the South Bay.
Brewmaster Bob Brandt brews a batch in the above video.
BTW: the holiday season means its Night Train time at the Red Car; as the name of the brew suggests, it packs a wallop.
Learn more in this video from the nonprofit American Chemical Society, the world’s largest scientific society.
Two tongue in cheek spots (see below) were produced for the new Newcastle Scotch Ale, a collaboration with Edinburgh, Scotland-based sister brewery, Caledonian.
Here’s more from the press release:
The Newcastle Scotch Ale collaboration is a limited-time offering from Newcastle and Caledonian that represents the best of English and Scottish brewing: a rich, full-flavored and fulfilling Scottish ale with toffee notes at 6.4 percent ABV and 40 IBUs.
“One of our dreams is to get rid of the ‘intimidation’ factor that prevents so many people from foregoing boring ‘yellow beer’ and enjoying more interesting brews,” said Brett Steen, brand manager for Newcastle Brown Ale. “Wil is an inviting and knowledgeable guy, and we’re stoked that he’s taking this herculean effort of humor and wisdom onto himself so we don’t have to.”
The beer will be available later this month.