Video: Newcastle Brown Ale releases wacky new TV spot ahead of Euro Bierfest 2015 Saturday at Alpine Village near Torrance

bierfest2015

So Newcastle Brown Ale is not one of the 50-plus selections available at Euro Bierfest on Saturday, but it is a widely known — and if we believe the company — a misunderstood brew in the U.S.

“We’ve found that because of Newcastle’s full, brown color, people sometimes think that it’s a heavy beer,” says Priscilla Flores Dohnert, brand director for Newcastle Brown Ale. “But they couldn’t be more wrong! Yes, it is full-bodied, but it’s also very smooth and refreshing. We made a video that helps bring that to life in a completely unsubtle, fun, Newcastle sort of way.”

Plus, you an get $4 off a 12-pack here.

Watch the trailer for “Blood Sweat & Beer” documentary that follows the start-up of two breweries and will be shown April 24 at the Newport Beach Film Festival

colashaw09Brandon Capps, brewmaster at a Braddock, Penn., startup brewery is featured in the documentary “Blood, Sweat, & Beer.”

Here is the film’s official website.

More on the Newport Film Festival is here.

Video: Failed Budweiser Super Bowl spot poking fun at craft beer continues to backfire on social media

The response from the craft beer community is on-going and relentless:

Video: Brewing beer in Torrance the Red Car Brewery way

The venerable Red Car Brewery and Restaurant in Old Torrance predated the glut of small craft breweries that have sprouted in recent years in the South Bay.

Brewmaster Bob Brandt brews a batch in the above video.

BTW: the holiday season means its Night Train time at the Red Car; as the name of the brew suggests, it packs a wallop.

Cheers!

Video: Watch Star Trek’s Will Wheaton shill for the new Newcastle Scotch Ale

will

Two tongue in cheek spots (see below) were produced for the new Newcastle Scotch Ale, a collaboration with Edinburgh, Scotland-based sister brewery, Caledonian.

Here’s more from the press release:

The Newcastle Scotch Ale collaboration is a limited-time offering from Newcastle and Caledonian that represents the best of English and Scottish brewing: a rich, full-flavored and fulfilling Scottish ale with toffee notes at 6.4 percent ABV and 40 IBUs.

“One of our dreams is to get rid of the ‘intimidation’ factor that prevents so many people from foregoing boring ‘yellow beer’ and enjoying more interesting brews,” said Brett Steen, brand manager for Newcastle Brown Ale. “Wil is an inviting and knowledgeable guy, and we’re stoked that he’s taking this herculean effort of humor and wisdom onto himself so we don’t have to.”

The beer will be available later this month.