World Cup Watch: The best and worst commercial tie-ins to banned biter Luis Suarez

We’ll start with the worst, which is this YouTube video distributed by the Girl Scouts of America to media types Friday to pump up cookie sales.

That’s right, an organization that purports to build “girls of courage, confidence, and character, who make the world a better place” is exploiting a violent incident seen around the world by a racist repeat offender like Luis Suarez.

“Have you ever wondered what Girl Scout Cookies do in their off-season?” read the accompanying press release. “Girl Scout cookies are biting back and staying active in the off season with a little help from the World Cup!”

In a word: tasteless

And here’s the best, from online casino Betfair, which has a whole host of creative Suarez bets including:

What will be the nationality of the next person bitten by Luis Suarez?

  • Goes Hungry (None, he won’t bite anyone ever again.) – 1/16
  • Fish and Chips (English) – 18/1
  • Paella (Spanish) – 18/1
  • Ratatouille (French) – 20/1
  • Bitterballen (Dutch) – 25/1
  • Bratwurst (German) – 25/1
  • Haggis (Scottish) – 25/1
  • Pizza (Italian) – 25/1
  • Roast Lamb (Welsh) – 33/1
  • Taco (Mexican) – 50/1
  • Hamburger (American) – 66/1
  • Kebab (Turkish) – 66/1
  • Sushi (Japanese) – 80/1
  • Stroganoff (Russian) – 100/1
  • Chow Mein (Chinese) – 250/1
  • Vindaloo (Indian) – 500/1
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Watch: The World Cup Battle off the Field brought to you by adidas and Nike and (insert company here).

I’m a sucker for World Cup ads.
Usually made on big budgets and shown around the world with slick graphics, cool music and story-telling slices of snazzy soccer served up in 60 second segments, they are little stories unto themselves.

And as American interest in the World Cup continues to grow the competition for eyeballs — and consumer’s pocketbooks — grows ever more intense.

Check out some of the best of them here.

More stats and numbers on the growth of soccer in the U.S. and the spending power of its fans are here.

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LA Galaxy’s Omar Gonzalez joins Team Fruity, USWNT’s Alex Morgan hooks up with Team Cocoa

fruityomarAnd, no, it’s not a new MLS franchise.

The cereal promotion begins this month when boxes featuring Galaxy defender Omar Gonzalez and Diamond Bar’s Alex Morgan go on sale at um, your favorite Fruity Pebbles and Cocoa Pebbles outlet.

Here’s more, from the press release:

Since January, Pebbles fans of all ages have been asked to choose their allegiance to Team Fruity or Team Cocoa. Online, fans can share their support for their favorite Pebbles flavor by visiting www.TeamPebbles.com and downloading an interactive app encouraging fans to vote, take photos, and play minigames. By completing simple online challenges and sharing them through Instagram using their team’s hashtag (#TeamFruity or #TeamCocoa), fans become eligible to win prizes such as gift cards, iPads, or Alex Morgan and Omar Gonzalez signed merchandise.

fruityalex

Fun fact, for what it’s worth, from the press release: Omar’s Fruity Pebbles boxes will feature limited edition Kickin’ KaBluey Green flakes.

“Joining Team Fruity is a dream come true for a flavor-seeking fanatic like me,” Gonzalez is quoted as saying, apparently with a straight face. “I’m prepared to go head-to-head with Alex and Team Cocoa with the hope of helping Team Fruity take the lead as the most well-liked Pebbles flavor – even if it means going into extra time!”

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Guest Opinion: LA Galaxy sponsor Herbalife can’t hide behind marketing

Controversy over LA Galaxy sponsor Herbalife has become a recurring theme, but has reached new heights in recent weeks with government agencies seemingly stumbling over each other to investigate the company’s questionable business practices.

The below op-ed piece on the issue was written by retired local public school teacher John Fernandez, a member of the Full Rights for Immigration Coalition and a member of a group that runs a Tumblr blog called StopHerbalLIES:

fernandezmugNo slick marketing can change the score on the board.

 That’s a lesson that Herbalife is going to learn as it tries to hide its predatory business practices behind its sponsorship of the LA Galaxy. It’s not uncommon in marketing for a corporation to try and attach itself to a cause that is more popular than itself.  But the consumer should still be careful when the corporation buying the marketing follows a set of values very different from the product they are endorsing.
  
No amount of cosmetic marketing can cover the fact that Herbalife is a $4.8 billion company, in large part due to the Latino community, which accounts for more than 60 percent of distributors. Yet more than 80 percent of those distributors make nothing and less than 4 percent make more than a thousand a year.
 
This is a rip-off for Latinos. Slick marketing can always be exposed as a fraud if the company doing the sponsorship doesn’t follow the values of the product it’s endorsing. 
Remember the outcry during the Oscar Awards?  Ellen DeGeneres used a Samsung phone during the show.  After all, Samsung was sponsoring the awards.  But backstage, she was seen using her own personal iPhone. People felt they had been fooled by a marketing gimmick.
 
Unfortunately for Herbalife, no one is going to be fooled by its gimmicks.  Latinos know the score and they know that Herbalife isn’t playing by the rules.
 
This company essentially offers a predatory sales program that targets disadvantaged groups, including Latinos.  Yet when the new movie on the life of Cesar Chavez was released recently, guess who sponsored some of the early screenings?  Herbalife.  No one was fooled then and no one will be fooled by the sponsorship of the Galaxy. This isn’t about Herbalife embracing the Latino community; this is about Herbalife taking advantage of the Latino community.  Even the Federal Trade Commission has its doubts, recently launching an investigation into Herbalife’s operations, a move followed by an FBI probe, as well. 
 
The company aggressively targets lower-income Latinos with little to no business experience, including undocumented workers, who are in desperate need of a paycheck to support their families. With false get-rich-claims, they are luring these trusting, unsuspecting individuals into what we believe is an illegal pyramid scheme. Herbalife’s business model incentivizes recruitment rather than selling products, leaving those at the bottom with no recruits – and no income.
 
As we kick off the 2014 MLS soccer season, I take joy in the fact that the sport uniquely unites us. Soccer itself teaches teamwork, discipline and accountability.  Ironically, these values could not be more different from the values of Herbalife.  So while Herbalife helps bring soccer to our communities, it is simultaneously bringing us a predatory business model that is economically weighing us down.
 
It’s time for companies like Herbalife to quit saying they support Latinos with their words while they work to undermine Latinos with their actions.  If Herbalife really wants to endorse the Latino community, it should stop its predatory business practices immediately.  Now that would be a winning score for everyone. 
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LA Galaxy unveils “Undefeated” clothing line

It’s called the LA Galaxy x Undefeated 2014 Field Collection and is available beginning Friday at StubHub Center and Undefeated.com

Here’s more from the Galaxy press release:

Under the direction of Major League Soccer (MLS), Undefeated reinterpreted the official club logos and emblems of the LA Galaxy, working closely with the league and the club to craft a collection that displays the power and prowess the Galaxy represents and the attention to detail that Undefeated prides itself on.

 

The collaboration is laced with competition iconography; re-appropriating the team’s hard-won championship stars and the team’s classic shield as a symbol of on-the-field patriotism. From fleece to tees, hats and scarves, the collection pulls from the concept of the warriors through history – from early man to the martial arts, classic military markings to primeval survival insignia. Playing on themes of victory and virtue inherent in the Undefeated brand, the collaboration reflects the personal drive of the Galaxy, a team that has taken home four MLS Cup titles since 2002.

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