The Bookworm operated at 229 N. 2nd Ave. in Upland from 1974 to 1996. That means it closed a year before I showed up in the area, alas. Above is the storefront today, which sells antiques and architectural salvage. From 1997 to 2015, it was the Sideboard.
It was launched by nine women who had experience at the hospital auxiliary: Jo Ann Chalfant, Mary Gattas, Marge Melillo, Mary Ann Robinson, Barbara Rusche, Marilee Wake, Georgia Westphal and Robbe Wilcox, according to a Daily Report article about the opening.
What prompts this blog post is a recent article in the LA Times by Thomas Curwen about the closing of Caravan Books in downtown LA after 64 years due to the owner’s retirement. Curwen wrote:
“The landscape of Southern California is littered with memories of lost bookstores: George Sand on Melrose, the Bookworm in Upland, Fahrenheit 451 in Laguna Beach, Papa Bach in Santa Monica — shops that reflected a more idiosyncratic city.”
In an email, Curwen told me he was trying to hit the four points of the compass with those four stores. He never visited the Bookworm, but he said, “I do know that it had a good reputation.” That someone outside the area knew about the store and would think to mention it two decades later is impressive.
Here’s everything I know, or think I know, about the store.
A bookworm was the mascot, the idea of Robinson’s daughter Tricia and rendered by Westphal in images around the store and on employee smocks, according to the Report.
The store sold new rather than used books. Ray Bradbury signed books there at least once, but probably more, part of his mission to support small bookstores and libraries. A friend remembers the store as Jo Ann’s Bookworm, a hint that perhaps Jo Ann Chalfant, one of the founders, became the store’s face.
“We wanted to open a store with soul,” Chalfant said in the 1974 story. And perhaps they did, at least until the soulless chains took over bookselling.
If you remember anything about the store, feel free to chime in in the comments.
